Branding Strategy & Development Services

New Horizons, where the blueprint is limitless

At Kaizen Creative we provide end-to-end strategy development to clearly articulate your brand vision, mission and values. Blending specialist teams across strategic, creative, technology and production, we take innovative ideas from concept to market, seamlessly.

Our team of strategists and researchers are the core of our creative process. Using an insight-driven, trend-focused and consumer-centric approach, we create brand worlds that unite everyone from your employees to your customers.

Ready to take your idea into activation or capitalize on new revenue streams? We’ll give you the blueprint for your brand architecture, helping you connect the dots between product segments and paving the way for business growth.

"BRANDING IS THE ART OF ALIGNING"

Jay Baer

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BRAND BEHAVIOR

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BRAND POSITIONING

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BRAND COMMUNICATIONS
STRATEGY

Insight to Our Approach

Illuminating the Path of Innovation

By leveraging our expertise we can help you navigate the complex landscape to identify untapped opportunities and carve out a strategic roadmap that paves the way for breakthrough ideas and groundbreaking initiatives.

Architecting Brand Differentiation

In a sea of competition, you have to move differently. We dive deep and emerge armed with an understanding of your brand’s DNA, its unique strengths, values, and current market position. With this knowledge, we craft strategies to set you apart, enabling you to rise above the noise and capture the hearts and minds of your target audience.

Growth and Scalability

By meticulously analyzing market trends, consumer insights, and competitive landscapes, we identify growth opportunities and design agile strategies that position you for long-term success. No more bracing for survival, you can scale your business with confidence amidst changing market dynamics.

Brand Strategy & Development Services

Brand Design

Brand Guide

Brand Purpose

Brand Messaging

Brand Voice

Marketing Plan

Rebranding

Social Media branding

BRAND CREATION

Creativity is the second overall driver of marketing effectiveness

Brand Strategy

Whether you’re starting from scratch or starting again, our team of strategists and researchers are insight-driven, trend-focused and consumer-centric. We articulate your brand vision, mission and values to give you an identity that aligns people and purpose—from your customers to your team.

Packaging & Design

We all judge a brand by its packaging.

In a sea of sameness, there are two vital needs packaging design must fulfill to build brand recognition and loyalty: distinctiveness and scaling consistency.

Most agencies will offer one or the other, leaving room for error, loss of vision, and inconsistencies between various stages of the packaging design process.

Visual Identity

Where strategy sets the scene, visual identity makes the story come alive. But when one agency is working on this and another on that, it’s easy to lose sight of the original vision and get that story jumbled. So we bring all the pieces together, ensuring your strategy is executed with efficiency and precision.

Meeting all of your design needs, our team of designers, copywriters, filmmakers and animators will build out your brand world. Expressing your brand truth in one big idea that cuts through and works effortlessly across packaging design, digital channels and in store.

BRAND IMPLEMENTATION

Flawless brand implementation is the blueprint to the brand destination

Adaptive Design

Our adaptive design services bridge the gap from strategic creative to artwork production—either as a standalone offering, or as part of the full BRANDED package.

Once the strategic route and creative idea has been finalized our Adaptive team apply the design intent across all relevant formats, making sure that we stay true to the original vision, our Designers work across all channels to deliver a consistent brand experience.

Our packaging specialists consider dual merchandised pack layouts in store and understand print process limitations. Our Marcoms team apply holistic rationale across in-store environments, marketing literature and all online formats. Whatever the channel we make sure that those bright ideas are brilliantly executed.

Multi-format asset creation
Range extensions
Print technical know-how
Process management
Brand guideline creation
Full range reviews

Multi-Channel Production

With more than fifteen years of experience, our production specialists have the flexibility, scale and global reach to deliver projects and campaigns of all shapes and sizes. For any channel, and for brands and retailers alike.

We work collaboratively to ensure we get into the detail of a clients’ processes, ways of working and culture. We understand the need for our customers to reach consumer markets with pace and efficiency–that’s why with our knowledge, industry insight, automated processes and technology solutions we make that happen.

Packaging & in-store

Print & web ready files

Quality & process improvement

Print technical

Brand guideline development

Imagery

Doing it all doesn’t mean we’re generalists. Our photographic studio and image creation services give you unrivaled access to top industry talent.

Whatever your image content creation needs, our dedicated team is at your service.

We curate a bespoke, specialist team under our Director of Photography & Cinematography alongside stylists across multiple disciplines and genres to suit your brief. All backed up by our brilliant studio team of Producers, Project Managers and Post-Production/Retouching experts, who take care of upfront planning, shoot management and technical support.

Delivering beautifully crafted imagery that knocks your brand out the ballpark.

Photography
Post Production
Motion
CGI

Food & beverage
Fashion & luxury
Still life
Location & lifestyle

BRAND MANAGEMENT

Streamlined Sustainability

Technology

To build a household name, your analytics and reporting need to be incisive and decisive.Through a transparent approach and responsive tools, we can show you how to collect data at every stage of your business’s growth. Giving you the visibility, control and accuracy that allow you to make more informed decisions. When it comes to process management, we smooth out the creases.

Workflow Software: A bespoke system to streamline artwork approval processes. With clear reporting and dashboarding, as well as a project tracker for the ultimate oversight. Monitor the status of SKUs. Keep track of signoffs with zero wires crossed.

Digital Marketing: Digital marketing solutions from apps to CMS, including design, build, hosting and maintenance of websites.

Digital Asset Management: A ready-to-use and brandable Digital Asset Management platform that lets you store, edit and share all of your content. With the option to white label, implement user controls and customize dashboard functionalities.

Brand Compliance

The age of acceleration doesn’t just apply to social media. The time from concept to consumer is only getting shorter, supply chains are increasingly stretched, and brands must cater to a global audience. We’re here to make sure nothing buckles under the pressure.

Our unique brand compliance and guardianship service gives you absolute control. We design, develop and deploy processes to effectively manage all the variables that could knock your brand off course. Our tried and tested, tech-enabled solutions remove subjectivity and deliver results, maintaining global consistency across all your channels. Because we’re committed to getting it right first time, every time.

Printer auditing
Color profiling
Creation of printer specifications database
Production of color standards
Press passing
In-store auditing

Sustainability

Gone are the days of greenwashing. To meet consumer expectations and ESG (Environmental, Social, and Governance) targets, sustainability needs to be at the core of your business.

If you’re starting from scratch, it’s a no-brainer to search for sustainable solutions. But overhauling existing packaging and supply chains can be full of roadblocks and headaches.

At Kaizen, we support your ESG targets by collating and recording data directly from your supply chain. We create clean, summarized reporting, giving you a clear overview of activity across all brands and SKUs at the click of a button.

Data collection
Supply chain support
Reporting & analytics
Structural packaging design