SOCIAL MEDIA STRATEGY

Holistic full-service social media

Social Media Success that Grows

In this digital age, if you’re not online, some might assume your company is non-existent. Your social media presence is essential, especially as your online identity is becoming almost as important as your real-life one. No pressure, right?

Social media can bring whole new opportunities to your company, but managing social media channels can be time-consuming. With creating engaging posts, interacting with customers, keeping consistency amongst channels whilst also knowing what post is right for what platform… it’s a full-time job.

Social Media Services

The main philosophy at Kaizen Creative is daily incremental changes to achieve a greater goal. Our social media strategy services takes that approach.

Our team is dedicated to social media. We understand that consistency is critical to social media success, from strategy to implementation. As your social media manager, we strive to deliver quality content and effectively communicate your brand to your audience on a long-term basis. Let us handle your social media, so you can focus on running your business!

A social media marketing plan is more than just sporadic posting. Our team will help you find which social media channels work best with your audience and develop a plan to grab the attention of your clientele there.

We will work with you to set appropriate goals, offer pointers about the type of content to include, and develop a posting schedule. From there, we’ll analyze your social media data to ensure that you’re reaching your target market, focusing on building your brand awareness, generating high-value leads, and directing traffic to your website.

Paid media is a big part of social media marketing and advertising but it can also be very expensive if you dive in headfirst without a plan. At Kaizen, we make sure you’re prepared for whatever might come your way. We will identify your objectives and brand needs through a thorough analysis. We then will design the advertising campaingn that is best suited for the platform(s) that your ads will convert highest on, optimizing your CPC to obtain the maximum PPC.

We take into account many key factors and indicators in creating successful social media advertising campaigns. Our performance tracking and reporting allows for our team to identify areas for improvement to increase the conversion rate and the overall performance of the campaign.

At Kaizen, our slogan, "Meet us where the value is created", showcases our focus. Havinf a tailored & trategic social media marketing campaign allows our clients to see growth and scale effectively. Our strategist manage the full execution of the marketing campaign. We begin with a brand audit, to identify the goals and establish the plan. Our creative team is heavily involved in content creation, copy writing, graphic & illustration design, video creation and more. We monitor all engagements, insights and KPI metrics to maintain stable growth.

Influencer marketing is a permanent fixture in today's scope of marketing and branding. When you work with Kaizen, we’ll curate a social media marketing plan that includes influencer marketing when appropriate.

We’ll develop a strategy, create a marketing plan, and scout the perfect influencers to take part in the campaign. We work with you to manage the campaign, monitor the numbers, analyze the data, and overrsee the completion of the campaign. We strategize if there are aeas we can improve your influencer marketing relationships and campaigns.

Curated Content that Converts

Our approach to social media success

Consultation

During our initial meeting, we engage in a discovery session to learn everything about your organization – Your products, services, industry, competitors, as well as your short and long-term goals and define what success means to you. With this in mind, we set out to craft a strategy that will deliver results.

Strategy

We craft a detailed roadmap with clearly-defined goals and deliverables that will bring you your desired results in an agreed timeframe, and establish what will be required from both sides to achieve the necessary impressions, reach and engagement.

Implementation

Once the strategy is finalised, our team embarks on our campaign to deliver the results you need – Crafting effective, efficient content with your audience and goals firmly in mind, whilst analysing and reporting on our progress on a monthly basis to ensure the very best results throughout our journey.

Optimization

Part of social media optimization is creating a great space for your social media traffic to land. This includes optimizing all aspects of your content marketing strategy including your website, blog, email newsletters, offline advertising, and more. The more consistent and cohesive your brand strategy is across all platforms, the better.

Custom Strategies, Creative Solutions

Brand Awareness & Engagement

Most online customers are likely to say they discovered a new brand on social media – Not only is it a fantastic platform to promote your new brand and find potential customers, it is also immensely useful to help maintain your brand recognition. Maintaining customer engagement is vital to the success of a brand on social media. Much more than just Likes or Shares on a post, a social media campaign with high customer engagement is a powerful tool for reaching new customers as well as remarketing to an existing fan base.

Amplified Reach & Effective Targeting

There are many factors that determine the success of a social media campaign – Content, design, analysis, scheduling, engagement and more. But when executed correctly with professional social media management, your company’s bottom line can be greatly improved. Thanks to the effective targeting and amplified reach paid ads offer, you’ll increase the chances to drive high-quality traffic to your website, making it easier for you to generate qualified leads, boost conversions, and make more sales.

Increased Web Traffic

One of the core aims of a successful social media strategy is to increase visitors to your website. Not only does this increase your chances of lead generation and conversions, but it helps to encourage strong brand recognition within your target audience and increased sale potential.

Higher Sales & Revenue

WHY CHOOSE US?

Our team is made up of experienced social media experts, and we love what we do. We have helped a number of companies from a range of industries in the USA and overseas increase their reach and engagement. We believe our passion for social media management is reflected in the results we achieve for our clients and this in turn motivates us to strive for greater success.

We have proven experience in increasing our clients’ awareness, reach, and sales. We’ve created content that has improved engagement and connected with our clients’ audiences. As well as social media management and social media advertising, we also offer social media training and workshops where we can work with your staff on-site and share our expertise.

We’ll craft creative, eye-catching posts based on your branding guidelines designed to reach and engage your audience and drive potential consumers your way. Our team are experts in understanding your company’s style and tone of voice and the needs of your target audience and delivering creative, effective content to match your desired style, tone, and purpose.

Whilst we’ll take all the hard work off your hands, we want you with us every step of the way. We’ll analyse your company’s social media channels and show you how to improve your online presence, step by step. We act as part of your team to ensure consistent, meaningful results and offer insights for continuous improvement. At the end of the day, your success is our victory.